Country star Thomas Rhett has teamed up with Tecovas to launch a limited edition, exclusive Western footwear and apparel collection.
Rhett took to Instagram last week to celebrate the collaboration, posting some photos that show him and others sporting the newly launched apparel.
“My Tecovas collection is here and I couldn’t be more excited for y’all to see it. Go get yourself a pair and let us know which ones you pick!” he captioned the post.
The limited-edition collection features six boot designs in all – three men’s and three women’s, each named after a member of Rhett’s family, along with two hats and a signature T-shirt. The Thomas Rhett Collection is available for purchase exclusively on the Tecovas website and in select Tecovas retail stores.
“I remember when Tecovas first came on the scene and I saw some of my friends wearing the boots – I immediately wanted to know all about them,” Rhett said. “Ever since I got my first pair, it’s been my dream to work with the brand. Getting to be their first artist collaborator and being involved in the design process from start to finish has been a blast for me. The collection is also named after my family members which has made it even more special to me!”
“We are thrilled to collaborate with Thomas Rhett on this collection, which perfectly embodies our mission to share the true spirit of the West with more people,” said says Tecovas’ founder Paul Hedrick. “TR has become a true friend of our brand, and it’s been amazing to see how TR lives his life by example – fostering a sense of community, giving a nod to his time-honored past and by living life to the fullest.”
He added, “We believe this collaboration will ignite a deeper appreciation for western wear’s timelessness among our loyal customers and those new to the Tecovas brand.”
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